After over a decade of producing custom salon wear, we’ve tested various branding methods for salon garments and consistently found screen printing to be the superior choice, especially in the demanding environment of salons. While many competitors use embroidery, screen printing offers distinct advantages that better suit the needs of professional salon wear.

Precision and Visibility: Our screen printing process uses the highest-quality, durable inks in the industry, allowing for precise logo reproduction. This level of detail ensures your brand’s logo is presented exactly as intended, unlike embroidery, which can lack precision. Additionally, screen printing allows us to produce larger logos that are more visible in the salon and on social media, giving your brand maximum exposure.

Preserving Fabric Integrity: One of the biggest concerns with embroidery is the damage it can cause to fabric. Embroidery needles pierce the garment, creating holes that compromise the waterproof or water-resistant properties of salon capes and aprons. This can lead to leaks, stains, or other issues that affect your clients. Screen printing, on the other hand, involves no penetration of the fabric, preserving the garment's protective features and ensuring durability in a salon setting.

Durability in Washing: Salon garments endure frequent and tough wash-and-dry cycles, making durability crucial. Embroidered designs often shrink after drying, causing the fabric to pucker and distort the logo. The threads used in embroidery are not bleach-proof, making them prone to discoloration or bleaching, especially when exposed to salon-grade chemicals. Our screen-printed logos, however, maintain their integrity, remaining smooth and vibrant even after repeated washes. In our testing, after 10 cycles, screen-printed designs look fresh and sharp, while embroidered logos tend to show shrinkage and fading. No logo decoration lasts forever, they will wear with use, we have found screen printing to be the best choice for professional garments.

In summary, while embroidery may be common in the industry, our commitment to quality and durability makes screen printing the clear choice for custom salon wear. Your logo will look better, your garments will last longer, and the overall performance will stand up to the rigors of a busy salon environment.